So, this is me...

 louise stigell

My name is Louise.

Let’s get the formalities out of the way:

  • I’m 33 years old.
  • I live in the town of Gävle, Sweden with my fiancé.
  • I’m a freelance copywriter, web designer and online strategist.
  • I have founded 2 start-ups and run 4 blogs.
  • I sing, play the piano, draw, paint, act, and occasionally write really weird poetry.
  • I write code, build websites, have a BA in game development and am a huge nerd.
  • I love birds, vegan ice cream, taking long baths and binge watching great tv shows.
  • I am a highly sensitive, introverted, multi-passionate and slightly rebellious INFJ.

I'm also a very happy person. Sure, I have shitty days, but most of the time I look kinda like in the picture above.

But damn, have I been lost. And insecure, and confused and unhappy and freaked out about life.

Let me tell you a story...


Quitter, scatterbrain, loner, weirdo

As a kid, I was diplomatically called “intensive” and “challenging”.

I had an active imagination. I drew a purple rabbit when everyone else was drawing brown ones. I played, I created, I had opinions. I wanted to be a singer and a hairdresser and a marine biologist and an actress and a writer, preferably all at once.

Then something happened when I hit my teenage years.

I started caring, about all the wrong stuff. Like how I should behave in order for my classmates to want to be friends with me. How I should look. How I should fit in.

I went to music school, and later went on to study acting, writing, game development and programming. I struggled with Academia. I forced myself to parties and felt totally misplaced. 

I took a bunch of different jobs, that I felt miserable in. I cried in public bathrooms. 

I started businesses and blogs and projects, and abandoned them. I panicked in crowded subways and buses.

I was torn in a million directions and had no clue what I was supposed to be doing. Everything felt interesting, nothing felt truly right.

I felt like a quitter, a scatterbrain, a loner and a weirdo.

Then I read this piece by Barbara Sher, about scanners and being a multi-talented, multi-passionate person.

And then this book by Susan Cain, about introverts.

And then I took this test by Elaine Aron, and found out I’m a HSP - a highly sensitive person.

And it all started to make sense. I started making sense.

So I snapped out of it: The angst over how I don’t fit in, can’t make up my mind and can't play by the rules. The preconceptions about what I should do with my life.

And I started doing what I truly love and care about. Which is this blog. (And its Swedish precursor, which I started back in 2008.)

Lifestyle design for highly sensitive introverts

I remember the first time I heard the expression "lifestyle design". It felt kind of like if you'd been putting on clothes backwards your entire life and then suddenly: "Heyyy, this other way makes so much more sense..."

Since I have such difficulties fitting into society and the traditional notion of a career, why not do it the other way around? Why not design my lifestyle in accordance with my nature, and not vice versa. 

So that's what I started doing a few years ago.

I became a freelancer. I took control over how I work and spend my time. I started companies and creative projects. I learned from my mistakes. I took my blogging and online business seriously. I dared to believe that I could in fact make this work. I determined never to take another job, ever again.

My dream is to make a living off of my ideas, words and creativity. And I'm arriving at my destination. I'm living the life of my dreams, and I cherish every moment of it. I am free. And I want to help free other desperate, unhappy underdogs like myself.

I would like for the world to become more “sensitive introvert-friendly”. And I would like for more of us multi-passionate creatives to claim our place in it.

And here you are, my dear friend. I’m so happy you found me, and I hope this blog can inspire, entertain and guide you.

My number one mission is to help you make a life doing what you love, in a way that you love. I want to help you feel less lost, trapped and worthless, and instead inspire you to self-confidence, passion and bliss.

Onwards, friend

Let’s hang out online! 

1. Add this blog on Bloglovin, Feedly or your favorite feed reader.

2. Join our secret club of sensitive creatives, to get personal stories and pep talks from me, along with extra content, tips and resources: